8Bit Sports Ltd ("we", "us", or "our") is a company incorporated in England and Wales. We develop and publish mobile games, including 8BIT Racing, for iOS and Android platforms.
This Privacy Policy explains how we handle information in connection with our mobile games and this website. We are committed to protecting your privacy and processing any personal data in accordance with applicable UK data protection law, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
By downloading or playing any of our games, you acknowledge that you have read and understood this Privacy Policy.
8Bit Sports Ltd does not directly collect any personal information from players of our games. We do not require you to create an account, provide your name, email address, or any other identifying information to play our games.
However, our games use Google AdMob, a third-party advertising service provided by Google LLC, to display advertisements. AdMob may automatically collect certain information from your device in order to serve relevant advertisements. This information may include:
This data is collected and processed by Google on their own systems, subject to Google's Privacy Policy. We do not receive, store, or have direct access to this data.
8Bit Sports Ltd does not use or process personal information beyond what is described in this policy. We do not sell, rent, or share your personal data with third parties for their own marketing purposes.
The sole purpose of the advertising integration within our games is to generate revenue that supports the continued development of free-to-play mobile games.
Our games use Google AdMob (Publisher ID: pub-5002509879890310) to display in-game advertisements. AdMob is operated by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
AdMob may use cookies, device identifiers, and similar tracking technologies to collect information for the purpose of serving targeted or contextual advertisements. Google's use of advertising cookies and identifiers enables them and their partners to serve advertisements based on your prior visits to our apps or other apps and websites.
You can learn more about how Google collects and uses data by reviewing Google's Privacy Policy:
You may opt out of personalised advertising by adjusting your device settings:
Our games are not specifically directed at children under the age of 13. We do not knowingly collect personal information from children under 13.
Our games use Google AdMob with appropriate child-directed treatment settings where applicable, in compliance with Google's Families Policy and applicable laws such as COPPA (Children's Online Privacy Protection Act) and the UK Age Appropriate Design Code.
If you believe that a child under 13 has provided personal information through our games, please contact us at the email address below and we will take appropriate steps to address the matter.
As 8Bit Sports Ltd does not directly collect personal data, we do not retain any personal data on our own systems. Any data collected by Google AdMob is retained in accordance with Google's own data retention policies.
If you contact us by email for support purposes, we will retain your correspondence only for as long as necessary to resolve your enquiry.
If you are located in the United Kingdom or European Economic Area, you have certain rights under data protection law. These include the right to:
As we do not directly collect or store personal data, requests relating to data held by Google AdMob should be directed to Google. To exercise any rights in connection with data we hold (such as support email correspondence), please contact us using the details below.
You have the right to complain to the Information Commissioner's Office (ICO) at ico.org.uk if you believe your data protection rights have been infringed.
We take reasonable precautions to protect any information we handle. Our games are distributed through the Apple App Store and Google Play, both of which implement their own security measures for app distribution.
Any email correspondence sent to us is handled with appropriate care. We do not share support enquiries with third parties except where required by law.
We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. When we make material changes, we will update the "Last Updated" date at the top of this page.
We encourage you to review this Privacy Policy periodically. Your continued use of our games following any changes constitutes your acceptance of the updated policy.
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us: